About ethical adventures

ethical adventures

Ethical Adventures was conceived in 2007 from an idea that tourism has a bigger role to play in the world than just point and click enjoyment.

Developing the idea, focus and knowledge took time and so it was 2014 when Rob and Tracey opened their doors to the world and began the ethical adventure experience in the Northern Territory.

The vision was to create a tour company that meshed conservation and tourism together. Something that included the fun and enjoyment of a traditional holiday with a deeper understanding and appreciation of the places that they visited.

If possible they wanted to foster the desire in their guests to become active environmentally or if already active, increase their commitment to conservation and sustainability.

Complimenting the touring experiences and objectives were the undertaking of advocacy and actions in line with their stated goal from within the tourism industry and in the public eye.

To inspire. To share. To protect.

This is about us, ethical adventures. 

This is personal.

why 'ethical adventures' ?

Each of us is undertaking a journey which shapes our thoughts, beliefs and values.  These are always changing and refining and will often be at odds with even our closet friends.  With this being said we have in creating ethical adventures attempted to infuse the personal fruits of our journey thus far into an experiential forum through which to share knowledge, experience and deeper conversations.

Our operations and offerings are based on our thus far established moral and ethical code which again is a product of all that has gone before.

As such we do not expect to be perfect in everyone’s eyes nor do we even aspire to be.  We simply mean to offer a starting position or grounding from which we can all grow together and help heal the world around us.

 

So, we endeavour in both our business and personal dealings to at all time’s:

a. adhere to the principles of Fair Trade & Responsible / Sustainable Tourism (see below)

b. support environmental and social action groups who’s mandate is to the benefit of humanity and nature (financial aid, skill share, advertising or hands-on work for those organisations)

c. endeavour to constantly improve all aspects of our guest’s experience and provide positive outcomes for the various aspects of the locations, people and cultures we interact with

d. utilise environmentally friendly options in our activities when available (such as biodiesel, sunscreens & insect repellents limited paper use)
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e. Proactively support environmental preservation efforts and ameliorate destructive processes and organisations

What was the motivation behind ethical adventures

In our lives, we have seen the Great Barrier Reef go from a wonder of the world to a place to dredge to allow massive coal boats through. We have seen portions of one of Australias most notable conservation areas Barrow Island be turned into a giant gas hub. Relic Cool Temperate rainforests in Tasmania opened up for mining and large areas of quality farmland and habitat altered by the search and extract operations of the unconventional gas industry. We have also seen the Australian population double in 30 years.

These are not all but are some of the factors which are at this very minute impacting on places that you and I like to live and or go for holidays. These very places we would like to take our children to one day perhaps of even come back and visit in a few years.

We can talk about the stresses but in reality, it requires people to do the work which brings the stress to bear. It requires people to make a decision that their welfare is better served by continuing to cut down old growth trees than find another job. It requires a person to decide they would rather work for 5 years in a job they hate ‘to get ahead financially’ than spend a life time in a role they enjoy.

It is ironic that regardless of wether you work in a mine or plant trees most people choose to go to pristine lakes rather than polluted ones, like to walk in quiet streets than noisy ones and prefer to breath clean air rather than smog.

For many people, we are too busy or confined to fully understand the consequences of our choices in some things. For the person at the coal face, the view is limited.

However, everybody at one point or another goes on holiday. This makes the tourism industry unique in that it brings people from all walks of life and positions together at a point in time when they are relaxed and generally happy and open to learning new things or at least contemplating the bigger picture.

So understanding this we thought it was about time that the tourism industry started to play a more active role in environmental conservation. For without conservation efforts there would be no parks or fields for us to play in and certainly none of the unique animals and plants which drive tourism to and within Australia.

Looking at this situation we believed that the key was to take all people on tour and do our very best to show them the beauty of the bush and uniqueness of the bush and help them feel the personal value to them that such places actually can and do represent. And if interested, explain the stresses backed up by scientific papers, reports and qualifications.

From there it is up to them. We are not in the business of preaching. Neither is gaining environmental converts our objective.

We simply wish to provide a neutral opportunity for people to see the full picture whilst we have a great day out swimming, hiking, laughing and relaxing … and eating great home made food things 🙂

This is our motivation.

What is an 'ethical adventure' ?

It is an adventure underpinned by principles present in Responsible | Sustainable Tourism, Social Action & Fair Trade which focuses on providing enjoyment, understanding and adventure whilst being proactive in conserving the broader natural, social and cultural environment.

An experience which provides the fun and adventure of standard holiday experiences matched with the ability to learn & discuss underlying issues which may potentially threaten the integrity of the environment or culture in which the adventure is undertaken.

What is RESPONSIBLE and SUSTAINABLE TOURISM ?

Travel is one of the best things we can experience in life; it opens our understanding of the world, different cultures, food and landscapes. But, there is so much pressure on society to reduce our carbon footprint and care about sustainable and responsible tourism. Often, sustainable tourism and responsible tourism are used interchangeably and it can leave travellers wondering, is there even a difference?

The main difference between sustainable and responsible tourism is accountability. The sustainable tourism industry holds organisations accountable to reduce their impact on the environment. Whereas responsible tourism puts the responsibility onto both companies and individuals to learn and reduce their impact on both the environment and communities they visit.

There is so much more to both sustainable and responsible tourism and its long-term goals. However, we at Ethical Adventures believe that if every individual can understand the negative impacts of tourism, we can build a community of travellers who care and make positive contributions to protect the industry for future generations. In this article, we will cover:

  1. What is sustainable tourism
  2. What are some examples of sustainable tourism
  3. What is responsible tourism
  4. What are some examples of responsible tourism
  5. What is the difference between sustainable and responsible tourism
  6. Responsible tourism from the travel industry’s perspective
  7. Travel tips for an Ethical Tourist

WHAT IS SUSTAINABLE TOURISM?

Sustainable tourism was born from the more general term of “sustainable development” which was published in the 1970’s Brundtland Commission report called “Our Common Future“. Sustainable development was coined as:

“development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

Applying this to the sustainable tourism industry, there is a requirement for companies and organisations to implement sustainable practices which will reduce negative impacts on the environment, communities and local economies. With the onus on companies to be transparent about their practices in the present day, we can build a future of travel that is sustainable for generations to come.

Just as with any industry, sustainable tourism is regulated by local and international bodies who work hard to provide guidelines, change regulations and impose requirements on companies operating in tourism destinations. The GSTC criteria is a Global Standard used to educate, inform policy-makers in countries and certify sustainable travel companies.

WHAT ARE SOME EXAMPLES OF SUSTAINABLE TOURISM?

As sustainable tourism refers to the environmental, community and economic impacts, there are many different types of sustainable practices focusing on each element. Sustainable tourism can include:

  1. Ecotourism: This type of tourism involves visiting natural areas while ensuring minimal impact on the environment. It promotes conservation, sustainable use, and community involvement and travel companies can become a member of the Ecotourism Australia community.
  2. Cultural tourism: Cultural tourism involves visiting sites of historical, cultural, or religious significance while promoting the preservation of the cultural heritage. It also involves supporting local communities through the promotion of their traditional practices.
  3. Community-based tourism: This type of tourism involves working with local communities to develop tourism activities that benefit them economically while preserving their way of life and culture.
  4. Sustainable accommodation: Hotels, lodges, and other accommodation facilities that have been designed with sustainability in mind can help to reduce their carbon footprint and promote environmental protection.
  5. Responsible wildlife tourism: Wildlife tourism that is conducted in a responsible and ethical manner can help to conserve wildlife and their habitats while supporting local communities.
  6. Sustainable transportation: Using public transport, cycling, or walking instead of driving can help to reduce the carbon footprint of tourism.
  7. Volunteer tourism: Volunteer tourism involves participating in activities that benefit local communities and the environment, such as conservation work, teaching, or community development.

WHAT IS RESPONSIBLE TOURISM?

Whereas sustainable tourism puts the responsibility on the industry to follow practices for a sustainable future of travel; responsible tourism puts the onus on individuals. It can be defined as any form of responsible tourism in the industry that seeks to minimise negative impacts on social, economic and environmental resources and instead generates greater economic benefits for the local communities and people.

It is not just the duty of the Government, it requires tour operators, tourists and community hosts to take responsibility for their individual impact on the destinations they visit and make choices that will reduce any negative impacts.

This can include supporting local businesses and communities that look to reduce mass tourism so they can provide more personable, ethical and meaningful experiences for both the tourists and the local community. It can involve supporting both attractions and cultural centres, using environmentally sustainable practices, respecting and protecting natural areas, promoting cultural heritage and educating tourists on responsible behaviour.

Ultimately, to promote responsible tourism is to treat any place you visit with as much respect, thought and care as you would want people to have for your home, local area and family. Building a worldwide community of responsible travellers can lead to a more sustainable tourism industry, meaningful connections and provide socio-economic benefits to local cultures.

WHAT ARE SOME EXAMPLES OF RESPONSIBLE TOURISM?

Responsible tourism encompasses a wide range of practices and activities that aim to minimise the negative impacts of tourism while maximising the benefits for local communities and the environment. Here are some examples of responsible tourism:

  1. Supporting locally-owned and operated businesses that prioritise sustainable practices, such as eco-friendly accommodation, locally-sourced food, and transportation that reduces carbon footprint.
  2. Engaging in activities that are respectful of local culture and traditions, namely attending cultural festivals, visiting historical sites and landmarks, and participating in local workshops and activities.
  3. Reducing waste and promoting sustainable practices, such as recycling, reducing plastic use, and conserving water and energy.
  4. Respecting natural habitats and wildlife, like visiting national parks and wildlife sanctuaries, engaging in responsible wildlife watching, and supporting conservation efforts.
  5. Participating in community-based tourism, including home or farm stays, village tours, and volunteering with local organisations.
  6. Choosing responsible tour operators and travel agencies that prioritise sustainable and ethical practices and support local communities.
  7. Educating oneself on local customs and traditions, environmental issues, and social and economic challenges facing the community being visited.

By engaging in these responsible tourism practices, travellers can help minimise negative impacts and contribute to sustainable and positive outcomes for the environment, local communities, and the tourism industry as a whole.

WHAT IS THE DIFFERENCE BETWEEN SUSTAINABLE AND RESPONSIBLE TOURISM?

The main difference between sustainable and responsible tourism is the accountability of the practices. Whilst both aim to ensure the tourism industry is protected for future generations, they each have unique impacts. Sustainable tourism aims to increase awareness, change international policies and asks companies to take responsibility of their sustainable impact. Responsible tourism asks every single individual to reduce their negative impact on the natural environment and traditional cultures and instead try to have a positive impact on the local economic resources.

sustainable vs responsible tourism

Whilst it is not always possible to completely reduce your carbon footprint when travelling via plane, there are ways to make conscious decisions to lessen the impact. Tourism can never be truly sustainable as we need to use resources, but the aim of responsible tourism is important to build a community of like-minded individuals who care and positive impacts.

RESPONSIBLE TOURISM FROM THE TRAVEL INDUSTRY’S PERSPECTIVE

From the travel industry’s perspective, responsible tourism is about operators, guides, communities, local businesses and visitors all coming together under the same values. Instead of just ticking boxes and complying to international policies, responsible tourism builds a greater understanding of community, economic and environmental impacts which is turn makes the industry sustainable for longer.

One of the main ways that the travel industry can promote responsible tourism is by implementing sustainable practices in their operations. This includes reducing energy consumption, waste generation, and greenhouse gas emissions, as well as promoting environmentally-friendly practices among their customers. This can be done through measures such as using renewable energy sources, reducing water consumption, promoting recycling, and reducing single-use plastics.

Another important aspect of responsible tourism from the travel industry’s perspective is to promote community-based tourism. This involves working with local communities to develop tourism products that are sustainable and culturally sensitive, while also providing economic benefits to the local community. By working closely with local communities, the travel industry can help to preserve traditional cultures and customs while providing unique and authentic experiences for tourists.

In addition to these measures, the travel industry can also promote responsible tourism by educating travellers about sustainable practices and encouraging them to make responsible choices during their travels. Providing enjoyable experiences that involve local communities to bring more meaningful connections not only increases the value of the travel service product, it builds local pride in the area.

Overall, responsible tourism from the travel industry’s perspective involves a range of measures that seek to promote sustainable practices throughout the entire tourism value chain. By working closely with local communities and promoting sustainable practices, the travel industry can help to create a more sustainable and responsible tourism industry for the future.

TRAVEL TIPS FOR AN ETHICAL TOURIST

As an ethical tourist, there are many things you can do to ensure that your travels have a positive impact on the environment, local communities, and cultures. Here are some travel tips for an ethical tourist:

  1. Research your destination: Before traveling to a new destination, do some research to learn about the local culture, customs, and traditions. This can help you to avoid inadvertently offending local people or contributing to cultural misunderstandings.
  2. Choose responsible accommodation: Look for accommodation options that prioritize sustainable practices, such as using renewable energy, reducing waste, and supporting local communities. You can also choose to stay in locally-owned and operated accommodation to support the local economy.
  3. Reduce your environmental impact: Be mindful of your environmental impact when traveling by reducing your energy consumption, avoiding single-use plastics, and supporting eco-friendly tourism activities such as hiking, cycling, or wildlife watching.
  4. Respect local cultures and customs: Be respectful of local cultures and customs by dressing appropriately, learning a few words in the local language, and avoiding activities that exploit animals or people.
  5. Support local businesses: Support local businesses by buying locally-made products and eating at locally-owned restaurants. This helps to support the local economy and promote sustainable tourism practices.
  6. Choose ethical tours and activities: Look for tours and activities that prioritize responsible and sustainable practices, such as wildlife conservation, cultural immersion, and eco-friendly tourism.
  7. Give back to local communities: Consider volunteering your time or donating to local charities and non-profits that support community development, environmental conservation, or cultural preservation.

By following these travel tips, you can help to promote responsible and ethical tourism practices that benefit the environment, local communities, and cultures.

FAQS

1. HOW DO I KNOW WHICH TOUR OPERATORS ARE RESPONSIBLE?

Tour operators are responsible in a number of ways and always seek to reduce mass tourism by:

  1. Offering small or private tours
  2. Providing experiences with local people, cultures and businesses
  3. Promoting sustainable practices and seeking to reduce their carbon footprint
  4. Educating their guests on the environmental and cultural issues
  5. Promoting economic value in the destinations they visit
  6. Getting involved in local groups and legislation to ensure the land is protected
  7. Seeking to offer products that are meaningful rather than easy profit

2. HOW CAN I CONNECT WITH LOCAL COMMUNITIES IN THE NORTHERN TERRITORY?

There are many opportunities to connect with Indigenous communities and local people in the Top End. With a cultural history dating back 65,000 years, it would be a shame to visit this beautiful state without connecting with the local community.

Ethical Adventures provide many day tours and multi-day tours that always provide meaningful experiences with the culture, local businesses and Aboriginal owned community centres. We aim to build a community of responsible travellers who carry these values to every destination they visit, making the industry more enjoyable and sustainable for longer.

How does FAIR TRADE look like in tourism ?

Fair trade grew from a desire to protect and stop the exploitation of peoples in developing countries and began with things such as chocolate and coffee. Now the range of goods which can be sourced is significantly larger (see World Fair Trade Organisation)

Although on occasion tourism has been linked with exploitation and abuse of people and places it is perhaps surprising then that Fair Trade principles have not made their way into the tourism sector. Within this sector, the potential for exploitation of producers, suppliers and workers alike is ever present due to the diversity of stakeholders and the scale to which it is intertwined within our society.

In Australia tourism contributed over $40 Billion to the GDP (approx. 3.6%) and generating $23 Billion in export earnings (10.1% of total exports) making it Australia’s largest services export in 2007-08. In the same year, it directly employed over 500,000 people or around 4.7% of total employment (Department of Resources, Energy and Tourism, Tourism Industry Facts and Figures at a Glance, October 2009, p.26.)

Given the current magnitude of the industry and real probability that it will continue to grow it is critical that this situation is addressed.

Given also that we are in the fledgeling stages of developing ‘Fair Trade Criteria for the travel industry in Australia I put forward the following points which we at ‘Ethical Adventures’ subscribe to (based on the standards set down by the ‘World Fair Trade Organisation’)
mercedez-sprinter-11-seat-touring-vehicle.