community reward program
… be the difference
1. To mobilise the tourism industry towards actively advocating for sustainable and equitable environmental and social management initiatives.
2. Reconnect consumer with supplier and reward the selfless work people in the community do in advocating for these very same objectives.
what is the community concession reward program
The ‘Community Concession Reward Program’ (CCRP) is a free program whereby members of the public who work or volunteer in community welfare / environmental conservation actions receive concessional rates from select tour / accommodation providers.
These providers will have a demonstrated genuine commitment to environmental conservation /social actions and display the ‘ethical adventures’ logo to identify them.
benefits of the ccrp
The CCRP rewards both supplier and receiver for their commitment whilst also strengthening bonds between like minded individuals, organisations and businesses.
It also has the advantage of financially supporting community and environmental organisations.
How does the CCRP work?
Each environmental or community group registered with ethical adventures receives a ‘Community Concession Reward Program‘ code which can be entered into affiliated ‘ethical’ operator booking systems.
When the CCRP code is entered it triggers a concessional rate for the guest at the point of making the booking. At the same time a corresponding amount is earmarked for diversion to an NGO, NFP or like fundraising account chosen by the operator as their favoured cause to support (for us it is ‘Protect Country Alliance’ ).
Valid for direct bookings ONLY the CCRP circumvents the big booking agencies and effectively rediverts lost revenue to environmental and social causes. This means that there is NO EXTRA COST to purchasers to cover either the donation or discount and yet they can travel and holiday knowing that they are supporting a business inline with their own beliefs and a a cause to match.
Each code is specific / confidential to the individual environmental or community group and will over time be reissued and updated to avoid non-affiliated individuals using the code.
The code is ONLY valid for direct bookings with operators displaying the ethical adventures logo.
A list of ethical operators and options who are on board with this program is available to all participating environmental and community groups so that members can best use their reward code when they choose to travel.
How does the CCRP achieve the goals ?
goal 1 – reconnecting consumer and supplier
In tackling the first goal the most efficient and broad reaching way to do this is to cut out the big online go-between / middle men marketing and sales business.
These include monsters like VIATOR, Expedia, LastMinute, Google Adds etc. Each of these spend $$Millions each year clogging up online space making it impossible for businesses to even rank for their own name unless they themselves have the bottomless pit of finance to support their efforts or pay to be part of the marketing team.
The situation is such that if you want to be found online you will need to pay one of these marketers commissions (up to 35% in some cases) for them to offer and sell your products. This 35% goes further into clogging up the online region and paying of others to continue to clog it at various points. This drives prices up and small local businesses into the ground.
So, putting an end to or decreasing the power of these sites is a great way to put more money into local economies and bring prices down and supporting small local sustainable business who care about their region.
The extra benefit of breaking this tradition is that commissions which are presently being lost to these mostly international organisations can instead be directed to local causes and options .and be used as a reward for members of the community who support the idea of a sustainable future (through memberships of environmental and socially orientated community groups).
goal Number 2 – mobilise the tourism Industry
In addition to the fun, laughter, photos, great food, new friends … that come with a quality tour experience, you will on an ‘ethical adventures’ experience discuss some of the issues or stresses which are or may affect the regions environment and societies that are visited on the day. These discussions are balanced. The objective is to inform, not convert or enrage so at the end of each experience the guest has enjoyed their day, have increased their empathy for the environment and now know first-hand what is happening and why for example biodiversity is important, ground water is important, climate change … etc etc.
It is then up to them to decide what they will do after.
Essentially an ethical adventures is an open and honest environment where guests can make their own mind up on how this information affects them or matters.
These style of experiences have been offered in Darwin since 2014 and have definitely resonated with travellers. Given that more and more people are looking for operators who have a genuine commitment to environmental and social causes there is real momentum coming to bear on other less committed tour providers.
Essentially if enough people started demanding an ethical adventure then the tourism industry would need to respond and meet the criteria that the general population demands.
At that point we will have a tourism industry which finally will be working towards conserving environment and culture rather than just using.
An ACTIVE industry body can provide a counter balance to other coordinated interest groups such as the Oil & Gas industry.
At this point it is also fair to say that the tourism industry is also responsible for allowing some tourism activities to excess.
Avoiding this in the future is also a priority of this program.